I dream of owning a little
Florida beach house one day… and I simply cannot imagine
a more appropriate car to tool around in while visiting said beach
house than a vintage Fiat Jolly! I have even spotted the elusive Jolly in two of my favorite haunts… Palm Beach and Boca Grande, Florida.
Plage” or “Joker of the Beach” was created by Gianni
Agnelli, Fiat chairman and famous Italian playboy, in 1957 by as a
“land tender” to his 82 foot ketch. Used as beach cars, estate roundabouts, yacht tenders, and golf carts, the Jolly came in pink, coral,
white, pale yellow, and sky blue. They feature wicker seats and the option of a
fringed surrey top. Each Fiat Jolly is unique, as many were custom handmade to order
on his Texas ranch. Thirty-two Jollys were used as taxis on Catalina Island off the coast of Los Angeles from 1958–1962.
Johnson takes daughter Luci and grandson Lyndon Nugent for a drive via
extremely rare and expensive. It is estimated that fewer than 700 of the little
runabouts were made between 1958 –
1966, and sadly, fewer than 100 of the originals exist worldwide
$110K at an RM Auctions sale at Amelia Island, Florida! I guess I’ll have
to keep dreaming, but looking is free… 🙂
Jolly? The New York Times ran
an excellent feature last month, and Don Rich, a collector and Jolly
enthusiast, has collected a plethora of facts and folklore at coolbeachcars.com.