Each Christmas the Persian-born, Swiss-educated, and London-based interior designer known simply as Alidad turns his apartment, deep in the heart of Mayfair, into a warm retreat from the gray and drizzly London winter. A bounty of fresh greens, fruits and flowers welcome the holiday season.
Formerly the head of Islamic art and textiles at Sotheby’s, Alidad’s home is an eclectic mix of Louis XV chairs and Flemish tapestries jostle with 19th-century English furniture, antiquarian prints, and Middle Eastern patterns…. a fantasy of splendor in elegant brocade and rich damask. It provides the most opulent backdrop for pure Christmas splendor!