Written by Natalie Aldridge

Each August, I find myself yearning for fresh inspiration, as the relentless heat and humidity drain my energy and leave me in need of something beautiful to uplift my spirits. Today, I’m reminiscing about last fall’s Flower Magazine Showhouse in Baton Rouge, where a custom Georgian home was masterfully transformed into a stunning showcase of high design. This Georgian-inspired mansion, crafted by local architect Andy McDonald in collaboration with Ivy Concepts, a third-generation design-build team, was brought to life by the flair of 15 talented regional interior designers, all celebrating Southern style.

Dubbed “Ivy House,” the showhouse was nestled on the 16-acre Goodwood Estate, with the 6,000-square-foot home encircled by native plantings curated by Reich Landscape Architecture. Margot Shaw, the magazine’s founder and editor-in-chief, wisely appointed legendary designer Barry Dixon as Honorary Chair and the illustrious Mary McDonald as Design Chair for the occasion.

The 17 different room-scapes included a delightful array of spaces: multiple bedrooms and bathrooms, a gourmet kitchen, a nursery, a laundry room, and even a media room—each adorned with fantastical floral arrangements by the likes of Dunn and Sonnier, Hummingbird Floral Studio, Kim Starr Wise, Michelle West Design Studio, and Pick-a-Petal Floral Design.

While each designer infused the showhouse with their own talents and perspectives, the home overall remains distinctly Southern. The use of rich, inviting colors and traditional fabrics effortlessly blend with a juxtaposition of livability and formality, creating a balance that captures the essence of Southern charm. This seamless integration of styles culminates in a space that is both elegant and inviting. A perfect showcase of the region’s timeless design sensibilities. Let’s have a look inside!

Photography by Paul Costello