Do you follow Emily Hertz, founder of the popular blog, Born on Fifth, on Instagram? Her charmed world is filled with a confectionary palette of pastels and a “preppy-meets-clean aesthetic” take on Grandmillennial style. She also just launched an e-commerce shop – Bows & Blue – where you can bring a bit of Emily’s “trademark pretty, unapologetically feminine style” into your own home. Based in Atlanta, Emily happens to be friends with one of my favorite designers, Clary Bosbyshell. I have enjoyed glimpses of Emily’s home as Clary has worked her magic, and I was delighted to see it published by House Beautiful last week!
Located in Atlanta’s Haynes Manor neighborhood, Emily’s home is a 1930s Tudor that was in need of a transformation and an over all “lightening up.” Clary told House Beautiful. “A Tudor can be kind of dark and castle-y, almost, and her aesthetic is very light and bright and kind of English garden.” The bones of the house also needed work so before focusing on the interior, Emily commissioned architect Stan Dixon to make it better suited for her young family and embody a more classic style. The result is an ethereal Grandmillennial dream come true! Let’s take a tour with pictures from House Beautiful with additional images from @bornonfifth and @clarybosbyshell.
Emily says her home is far from done and next on Clary’s to-do list will be the formal dining room and other spaces that are less frequently used. “The house is growing with us,” Emily told House Beautiful. “Clary is young and she gets it, so it’s a design relationship that will continue for years. We’re able to place things as they are found.” Clary added, “I think that’s also part of the Grandmillennial idea, is doing things over time. You know, collecting antiques and really waiting for those right and special pieces.” Wise words! Please visit House Beautiful to learn more.
Such a beautiful home, and I also want one of everything in Emily’s delightful new store, Bows & Blue. Below are a few of my favorite selections… just in time for the holidays!