Monday, May 2, 2016

Madeleine Castaing Captivates a New Generation

Tory Burch recently posted this image of her vanity table on Instagram, and I fell madly in love with it all, particularly the wallpaper. It is Rayure Fleurie by Madeleine Castaing, and Brunschwig & Fils recently brought it back into their showrooms.


Madeleine Castaing, France’s grande dame of decor, became an instant success in 1940s Paris with her signature style that was a unique blend of neoclassicism, Proustian romanticism, and whimsy. Having previously carried select Castaing fabrics, Brunschwig & Fils has reissued the line—now encompassing matching wallpapers — confident that the patterns will connect with a new audience.  
Brunschwig & Fils' Madeleine Castaing collection, via Architectural Digest
From left, Rayure Castiglione and Rayure Fleurie fabrics, Feuillage wallpaper (shown in two colorways), and Lola Montez wallpaper border.

My favorite, Rayure Fleurie, encapsulates Castaing’s philosophy of bringing the outdoors in. She created the design while planning the winter bedroom at her family’s country house near Chartres, deciding she needed a fabric that would echo the allée of sycamores seen from the windows.


Castaing’s winter bedroom in Lèves, France via Architectural Digest.

 Jacques Grange for Mathilde Agostinelli via Habitually Chic.

Strict adherence to a color and pattern vocabulary made Castaing’s rooms instantly recognizable. It also established her as a pioneer in the world of branding.  “I use three colors: red, sky-blue, and the green of the gardens,” she explained

Photograph by Francois Hammond for The New York Times via Little Augury  
Madeleine Castaing's home, Maison de Lèves.

The Tory Burch flagship on Rodeo Drive channels Madeleine Castaing... 

as does her Madison Avenue flagship...

and her Paris flagship.

You can read more about Madeleine Castaing via Architectural Digest, The Telegraph (UK), The Peak of Chic, Little Augury, and Habitually Chic. There is also a wonderful book, The World of Madeleine Castaing, available through Amazon. Her fabric and wallpaper collection is available through Brunschwig & Fils.

2 comments:

  1. Love her sky blue furniture and lampshades and Maison Leves is a wonderful house. Unfortunately, it was sold after her son's death in 2004, and the collection dispersed. One wonders how the new owners decorated. Hopefully, they didn't make a bland, scaled down mess of those famous interiors.

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  2. If Brunschwig & Fils want to introduce Madeleine castaing to a younger generation, I think that is great. However, it is a pleasant surprise for all of us to get re-acquainted, too. I wish there are other patterns that would be brought back from the archives. I would love to see some real chintz back.

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