Last week Instagram was buzzing with the latest design trend identified by House Beautiful… Actually, it isn’t a trend at all, but a wave of “Grandmillennials,” identified as the mid-20s to late-30s generation, who “have an affinity for design trends considered by mainstream culture to be ‘stuffy’ or ‘outdated’ — Laura Ashley prints, ruffles, embroidered linens…” says the publication… and of course wicker, chintz, and needlepoint! In other words, old school traditional style.
“I think a ‘grandmillennial’ is really a ‘New Traditionalist’—someone who has an appreciation for the past,” Manhattan-based interior designer Ariel Okin, 28, told House Beautiful. “It’s someone who references the work of legendary designers like Billy Baldwin and Nancy Lancaster and Albert Hadley, who realizes the staying power of good, well-edited design while putting their own fresh spin on it to make it feel updated and unique.”
House Beautiful references Grandmillennial Jessica Chaney, 28, founder of the Palm Beach-based needlepoint shop Lycette Designs, who has revived and introduced the art of needlepoint to a new generation. “I remember when I first came across the Lycette Designs Instagram and I was like, ‘oh my gosh, someone that’s young and cool who needlepoints!’” said Rudy Saunders, 26, a New York designer with the Dorothy Draper & Company. “I’ve always been happy to do my own thing, but it’s also fun to find and connect with people who have a similar love of eclecticism and antiques and colorful prints. It’s refreshing to know that it’s okay to like classic design.”
Telling people it’s “okay to like classic design” has become a mission of The Glam Pad, but with “modern” design on the rise with open concept bathrooms and homeowners desecrating classic old homes, sometimes I feel like I am fighting a losing battle. Thank you, Emma Bazilian of House Beautiful for this wonderfully uplifting article! Below are some Grandmillennial designers and influencers identified by House Beautiful. Several I have featured, and others I plan to feature soon!
Such a talented generation, and it warms my little ol’ Gen X heart to see traditions and classic design kept alive… I am hoping they start a revolution against all things “greige” and trendy! Are you or someone you know a Grandmillennial? Please visit House Beautiful to read more and take a quiz! For related reading, please click on the links below…
- THE HISTORY OF D. PORTHAULT: ICONIC HOME COUTURE (Thank you House Beautiful for linking to my post in your feature!)
- THE GLAM PAD’S ANTI-TREND MONTH IN REVIEW
- IN DEFENSE OF GRANDMA (written by a Grandmillennial blogger… and I couldn’t agree more!)