Friday, June 26, 2015

Jules Reid "The Princess of Prints"

Today is the second installment of my new Fashion Friday series where I will focus on classic, elegant, and Palm Beach chic attire. Of particular interest are style icons whose fashion sense mirrors their taste in interior decor. Last week I featured a Q&A with ultra glam girl Alex Weichert, aka Teggy French, along with a sneak peak into her glamorous abode. If you loved Teggy's old school glam/Palm Beach style, you will love fashion designer Jules Reid, named "The Princess of Prints" by the Washington Post.

Jules Reid created her lifestyle brand in 2010 after a 10-year career as a stockbroker and a stint as an interior designer. While Jules splits her time between New York and Virginia, her playful designs have quickly become de rigueur in resort towns such as Capri, St. Bart's, Martha's Vineyard, and Palm Beach.

As an avid collector of vintage clothing, art, and jewelry from the 1950s-70s, Jules specializes in reinventing this glamorous era for today's lifestyle. She is inspired by the likes of Emilio Pucci, Diana Vreeland, and Slim Aarons, in addition to her love of travel and her international background. Jules lived in India for over a year as a young child and in Paris during college. As a result, she has created a playful fantasy world of bold color, unabashed pattern, and luxe fabrics that she describes as "whimsical but classic".... perfect for the sophisticated woman who is not afraid to be noticed.

Before I show you a few of my favorite pieces from her collection, let's take a peek inside her stunning Virginia Beach home, as featured in the Palm Beach-based magazine, Muses & Visionaries....

Jules' fabulous home, which she decorated herself, has also been featured in Matchbook Magazine... Interior design is how Jules learned to mix different fabrics and patterns, which is so much of what her brand is about. "When you mix high quality with vintage finds, your home becomes special and unique to you," she said to Matchbook. I am obsessed!

Aren't her three boys adorable?!

And now, here are a few images taken primarily from the Jules Reid Instagram and Facebook accounts which highlight my favorite pieces from her collection and her style...

Jules in a Jeweled Pink dress.

In vintage Pucci with a classic Chanel bag.

Jules in the Woodberry Fringe Top.

Jules in The Beatle dress, which will be available Spring/Summer 2016. The fabric is real ikat, not the typical copy cotton version!

Jules in '50s Rose in front of the adorable cabana-style dressing rooms in her Virginia Beach boutique.

In addition to showcasing the full Jules Reid line, the boutique features custom JR furniture and handpicked accessories, linens, pillows, and rugs from other fabulous designers.

Jules purchased many of the furnishings for her boutique along Dixie Highway in West Palm Beach. 

Jules and a friend in front of The Colony Palm Beach wrapped in 1970 Emilio Pucci robe found at Groovy Palm Beach

I am obsessed with these giant tassel necklaces! I definitely need one (or two!) in my life!

Jules Reid is currently having a huge sale, up to 75% off! Here are a few of my favorites, from left to right... 
1. The Anderson jacket in '50s rose 
2. The Liza in Jeweled Pink
3. The India in Orange Kiwi 
4. The January Jones in Dr. Suess World 
5.  The Liam skirt in Silver Moon Brocade

Jules with her three boys in West Palm Beach. This picture, which looks like it was taken by Slim Aarons, is by Fred Castleberry at Unabashedly Prep

The Jules Reid line is available for purchase through, Taigan, and trunk shows throughout the U.S. Jules is also looking to open a second boutique either in Palm Beach or West Palm Beach. "West Palm Beach has really stepped up their game," she said. "I spend most of my time on South Dixie Highway in shops." And if you love Jules Reid's fabulous clothing line, stay tuned, as she will be expanding her lifestyle brand to include home goods within the next 18 months! 


  1. I love all the vintage Pucci! !And if you are too shy to wear the bold prints, a framed scarf looks amazing on the walls

  2. Wow Andrea! Once again you're exposing me to new things. Great color, pattern, and texture. I'm with you on the giant tassel.Those are great!!!
    The House of Hampton

  3. Jules Reid will be a household name for the classically chic, confident woman. She is a brilliant designer.

  4. Thank you Andrea for such a flattering profile ! What an honor to be featured by you whom so many follow and respect.


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