In all honesty, I have always rolled my eyes at the annual “Color of the Year” announcement, dismissing it as a marketing ploy, but it turns out there is actually a science behind it! Contributing Editor, Natalie Aldridge, is giving us the inside scoop… and we are also taking the opportunity to share some of our favorite “peri” rooms. We have loved this lovely color for years and feel that it is timeless!
Pantone Color of the Year: Very Peri
Color us delighted! Pantone has announced 2022’s Color of the Year as (drum roll) Very Peri. Each new year the formidable company best known for its development of the first color matching system selects a color to reflect global culture, interests, and events of the moment. Here at The Glam Pad, Pantone’s yearly announcement offers an exciting opportunity to reflect and look forward to the year ahead.
At a surface level, the selection of Color of the Year can appear arbitrary and maybe even a tad pomp. With the vast range of colors selected throughout the years, it could even appear as though the hue declared “It” for the entirety of a year may have been pluck from a hat.
On the contrary, Pantone conducts immense research in preparation for the selection. What originally began as an afterthought developed into a panel of twenty individuals dedicated to careful analysis. Research begins in the Spring and lasts nearly nine months. The team evaluates everything from current events, economic conditions, films in production, sports, global shifts in culture, emerging fashion, new technology, home furnishings, etc. No theme is off-limits when exploring possible trends. Since its inception, Pantone’s Color of the Year has widely impacted product design, packaging, and purchasing decisions across numerous industries. The selected color then often makes its way into every day by way of interiors and fashion.
This year’s selection of Very Peri represents transition with “carefree confidence and a daring curiosity”. With our rapidly changing world, the hue evokes feelings of expansion, opportunity, the metaverse, and new realities of modern life. More so than in previous years, Pantone explored the idea of bringing color inspired by the digital world into the physical world.
Technical analysis aside, Very Peri is bright and cheery with a rich depth. Its undertones of blue keep it classic and inviting making it a perfect shade to work into the home. Explore some of The Glam Pad’s favorite Very Peri inspired spaces below.
What are your thoughts on this lovely lavender hue?