Baratta began his design career over 30 years ago after graduating from Fordham University with a degree in Art History. Joining forces with William "Bill" Diamond, their firm, Diamond Baratta Design, created a signature style known for its balance between pattern, color, history, luxury, and whimsy. The firm has since been renamed Anthony Baratta LLC after Bill's retirement in 2012 (and passing in 2015).
I could not have been more excited when Anthony agreed to this interview, and I am delighted to feature some of my favorite highlights from his work!
Q: It is such an honor to have you here today, as your work has tremendously influenced my passion for interior design. How do you define your signature style? Has your taste changed over the years?
A: My signature style is quintessentially all-American, no question. Even though my look runs the gamut from traditional elegance, to East-Coast nautical chic, mod and in between, there is never a doubt when you are looking at my film my design roots are American born and bred. I don’t necessarily think my tastes have changed over the years; look, I have loved anchors and sailboats since I was six! While my look has evolved from theatrical to more relatable, the look is still Baratta, I give my clients what they come to me for.
A: Does “pretty” ever go out of style? Lee Jofa’s Rosebank in White~ flawless.
A: Hmmmm…. I’m not sure pattern on pattern ever went out! I see clients returning to fearless use of color, which is fantastic.
A: Bespoke is everything, but honestly there are so many companies offering fabulous custom these days our options are infinite. If you are going to do completely custom, you’d better have a firm point of view and make sure you understand manufacturing capabilities. We have been blessed to work with the best in the business.
A: There are just certain projects that call out for folk art influences. Early in my career I knew that classic all-America design had a place in high end design. It’s timeless, and lends a familiarity and old-world elegance that cannot be captured in any other medium.
Q: Which aspect of a room do you like to start with - a fabric, a rug, a piece of art?
A: It totally depends upon the project. Sometimes it’s a fabric, sometimes it’s a rug, sometimes it’s a Totem pole!
A: Because I am a rascal at heart! What is more fun that a little trouble???
A: Use red or your dead! I have had a long standing love affair with red my entire career… and blue. Blue is universal, women love it, men are comfortable with it. And I could not imaging my existence without yellow…
A: Such a fabulous question. I talk about Bill all the time. I tell stories to my interns, design associates, clients. He is a living breathing part of everything we do! Everyone who is anyone in this business has a Bill Diamond story. I am proud to have known him, worked with him and that we have this incredible legacy. He has left an indelible mark on the design industry unlike the industry has ever seen. You can quote me on that!
A: Seeing my on-staff designers create, incredible, quintessential, spot-on Baratta interiors under my watch and from years of working together. Watching the next generation come into their own, knowing that the young people I work with will be the next great arbitrators of design! And having them bring me new, fresh exciting ideas; the minute you stop learning, or being willing to learn, you’re dead.
A: Well, numerous fabulous residential projects and a few sexy commercial deals I am bound by contract to keep under wraps!
A: I guess I am happy and humbled and grateful to be here at this stage in my career. My Thomasville furniture collection will reach the masses and for that I am beyond excited! Next on the docket? A gorgeous collection of rugs with iconic Capel Rugs, celebrating their 100 year anniversary of “Made in America”! My mantra exactly.